Venture Xtreme is headed by Managing Director and founder Steve Jones, backed by fellow Director David Taylor and VX Consulting Chief Executive Andy Macnae. The company with its strong mix of sports, commercial, property and funding expertise, will bring forward projects from conception and initial feasibility through to design, development and operation.
Steve is an entrepreneur and extreme sports enthusiast, and the founder and vision behind the Venture Xtreme concept. Steve has worked in the world of adventure sport for over 35 years, starting as an outdoor pursuits instructor and working his way up to Managing Director of Entre-Prises Climbing Walls, which he took from being a new start-up company to becoming the second biggest extreme sports manufacturer in the world. Initially specialising in climbing walls, the company diversified under Steve’s leadership to build the world’s first artificial cave systems, the first indoor ice climbing structures and the first indoor ropes courses with climbing walls. Steve has gained practical experience in managing every area of business development and subsequently has been instrumental in the preparation of numerous business plans for extreme sports projects.
Steve has an excellent knowledge of most extreme sports through a lifetime of participation in caving, climbing, canoeing, diving, sailing and rafting, to name but a few, and in many cases at a very impressive level. Steve was the nominated UK expert working on European Standards for over 10 years and has worked as an expert witness in legal cases.
Steve has delivered a great many projects worldwide. The most recent was in Oman where he led on adventure sports activation for OMRAN, a government owned development company. He developed the Alila Via Ferrata, which now features in most Oman Tourism promotional literature; over 200 km of mapped and waymarked walking trails; the Oman by UTMB course design, which is now considered the world’s toughest 100 mile ultra-trail, and at the Millennium Resort he developed the country’s first zip wire and inflatable adventure waterpark.
For the Oman Ministry of Tourism Steve led on the development of Risk Management and Safety in Adventure Sports, and took a senior Omani team of officials to New Zealand on an information-gathering tour. Steve advised on a number of environmental projects throughout Oman and was recognised by General Sultan Bin Mohammed Al-Naamani, the Minister of the Royal Office, for his discovery and exploration of a spectacular new cave in the Hajar mountains.
Steve is a renowned speaker at world conferences and has appeared in several adventure documentaries on television for the BBC, Canal Plus and National Geographic, most recently leading a caving expedition to Irian Jaya with Steve Backshall – Down The Mighty River.
David is one of Europe’s leading regeneration specialists and his career has taken in major roles in the public and private sectors. He studied architecture and planning at Dundee University, before doing his RIBA part 2 and post-graduate planning at the Architectural Association in London. Following on from that he acted as Special Advisor to John Prescott MP in his role as Shadow Spokesman for the Regions, Transport and Employment.
David helped found Lancashire Enterprises Ltd, a pioneering local authority company from 1983-1989. He was then recruited by Europe’s largest construction and development group AMEC plc as Chief Executive of a new subsidiary AMEC Regeneration. Following on from this he was recruited to head up English Partnerships, a new national regeneration agency and he worked there from 1993-1996.
In 2000 he set up DTP Limited, which is currently responsible for high profile projects with an end value in excess of £3 billion. David’s other current involvements are Chairman of the housing pathfinder in East Lancashire (Elevate) and Deputy Chairman of Preston North End plc. He also chaired the government’s Urban Regeneration Company in Hull for 6 years up until the summer of 2008. Most recently David has been appointed Deputy Chair of the Olympic Development Agency (ODA).
Andy has worked with Steve on all our major projects of the past five years and joined the team as Chief Executive of Venture Xtreme Consultancy in 2017. He brings with him a unique blend of strategic and business expertise backed up by over 30 years experience in the world of adventure sport as a climber, skiier and mountain biker.
Andy was the National Officer for the British Mountaineering Council and Chief Executive of Mountain Services. He has also enjoyed senior roles in the outdoor retail sector. He was the founding editor of Summit Magazine and co-authored Safety on Mountains. He has an MBA from Manchester Business School. As an adventure sports consultant Andy's principal interest is in place-making strategies and developing facilities with robust business cases backed up by strong evidence. He has worked on many major projects in the UK and internationally and his experience complements Steve's perfectly.
Most recently Andy has led on a number of major Middle East projects including Oman by UTMB, Adventure Musandam, Qiddiya and Neom Adventure Sport Consultancy. He is currently leading VX's work on several confidential project in the Kingdom of Saudi Arabia.
Andy has led over 15 expeditions to the greater ranges and explored new climbing locations from the Rift Valley to the Musandam peninsula. He remains a keen climber but nowadays focuses his competitive urges on the bike! He is a director trustee of Cycling Uk, where he chairs the finance and performance committee, a board member of Growth Lancashire, a member of the Mount Everest Committee and recent vice chair of the Lancashire Visitor Economy Forum.