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Venture Xtreme


Pennine Lancashire Adrenaline Gateway

Client: Lancashire County Council

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Pump track rossendale

The Challenge

This was an ambitious and long term project aiming to use adventure sport to transform perceptions of Pennine Lancashire and drive regeneration. We were asked to develop a long term adventure sports strategy for the region as well as project managing asset development.

Our Approach

We worked on this project through a number of stages. From early concept and strategy work through to the delivery of the first adventure sports assets. Following surveys, mapping and market research VX developed proposals for a variety of linked facilities across the region. Proposals included business models and cost appraisals.

The Outcome

The project also aimed to maximise economic impact and local benefit by developing a supply chain through skills development, networks and micro business support. The project has progressed with the development of Britain's first urban Mountain Bike Centre and a related trail network. The project was directly aligned with a set of heritage and cultural initiatives so as to create a strong differentiation. These included Valley of Stone (heritage) and Panoptican (public art) projects. Further agreed investment includes cycleways, climbing facilities and ongoing improvements to ski facilities.

Ski rossendale