The Challenge
As experts in Saudi adventure sport, our brief was to develop an adventure activity strategic master plan surrounding five key project development sites in the enchanting Aseer province, Saudi Arabia.
Our Approach
Our aim – map and define the destination strategy and concepts of the adventure activities that will augment the adventure offer in Aseer, compliment the region, and enhance commercial viability of the development plans of those five key locations.
Our process involved detailed site investigation, surveys and mapping ensuring that the solutions we put forward were entirely appropriate to the terrain and geography. VX got hands on, exploring potential climbing, via ferrata, hiking, biking, kite surfing, diving and snorkeling. We also mapped opportunities for mass market offers such as zip lines, wellness centers, training facilities and mountain coasters.
In parallel we incorporated market analysis, stakeholder engagement, benchmark case studies, business and operational design to ensure that our recommendations could maximise the desired outcomes.
Project Images
The Outcome
Detailed activity and facility recommendations for five key development sites were issued with a procurement and implementation plan including prioritisation and timelines. This was presented to the client and the Aseer Development Authority and the senior leadership of the province.
A key finding of our work identified the wider opportunity to enhance the entire province’s adventure tourism strategy via a province-wide strategy plan, leading to VX writing a brief, which was then adopted into a tender issue.
