Major Attractor: Sivertown Surf Centre
Sometimes it just makes sense to focus on an anchor activity and make it the best. In this example, we developed an iconic surf centre design for London’s Docklands. The business model was supported by climbing and other adventure sport activities, but the star of the show was a truly innovative real wave surf pool surrounded by quality bars and restaurants. This concept, bringing surfing to the heart of London, was voted the capital's most exciting new project (Time Out 40th Anniversary Addition). Whilst this project was a victim of the credit crunch, we are now working on several projects which build on this approach.